Essential Living hit by planning u-turn in Swiss Cottage

PRS developer Essential Living has had a setback in its plans to develop a site in Swiss Cottage, north London. Despite being recommended for approval, Camden council’s planning committee turned down the proposal for a 24 storey tower that would have delivered 188 flats, mostly for private rent.

Planning committee members bowed to pressure from a campaign led by local residents, which gathered a 3,000 signature petition against the project. A former English Heritage director involved with marshalling opposition branded the project “monstrous” and “grotesque”.

Objections to the tower came despite improvements the development would bring to Swiss Cottage underground station, and the fact that the proposed height is in keeping with the four 23 storey towers on the nearby Chalcot estate. Currently, a six storey office block sits on the site.

Essential Living plans a new, 24 storey residential tower in Swiss Cottage

Essential Living plans a new, 24 storey residential tower in Swiss Cottage

Despite the rejection by Camden councillors, the project may yet receive approval, as London mayor Boris Johnson has the power to overrule local planners on the project, due to its scale and significance. Johnson is also keen to get more homes built in London, and the Essential Living development would deliver 152 flats for private rent, plus an additional 36 affordable housing units.

This is not the first time Essential has had its development plans thwarted by London borough planners. Earlier this year, it had to appeal to the Planning Inspectorate after Islington council failed to determine an application to reclad an office tower in Archway. There, the objection was to the loss of office space as Essential converts it to housing; councillors also criticised the quality of the proposals.

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