Landlord British Land will create 55 apartments for rent, as part of its makeover of the Ealing Broadway shopping centre. The flats will be converted from redundant office space at 54 Ealing Broadway, while adjacent offices and shops will be improved as part of the project.
Unusually for a commercial property company, British Land has committed to becoming a long term residential landlord. Its proposals state: “We will own and manage homes for rent, accommodated above the shops and in two additional floors on top of the existing building. These homes will help address local rented housing needs, provide a variety of homes for town-centre residents; and continue to be owned by British Land, which will be responsible for their up keep and condition.” As well as the additional floors, Crystal House will also be reclad in brick, removing the dated mirror glazing currently on the site.
British Land’s decision to convert offices in Ealing to flats for rent is not unique. Schemes at 64 Broadway and 16-20 New Broadway have recently sought similar conversions. The area is something of a residential development hot spot, with upcoming rail connectivity improvements via Crossrail, and nearby Berkeley Homes is building its Dickens Yard development with apartments for sale.
The company has spent the last few years gaining full ownership of the shopping centre development and its connected buildings, buying in separate ownerships to assemble the site.